urlgrl
From the outside of everything to the inside of a girl
6 May
2011
How the Facebook Like Button works
Since i've been asked about how the Like button works on a page outside of Facebook I thought I would put this together. This does not include the like box - this is strictly the like button.
Facebook Like Button pointing to a Facebook page
Facebook page Like Button
If a user just hits the like button from a site outside of Facebook this is the activity that happens on the users wall. No photo or text posts with it – just the name & link back to the property as shown below.
Facebook page like button & commenting
If a user makes a comment when they like the Facebook page from a site outside of Facebook this is the activity that happens on the users wall:
I would suggest that all like boxes have the comment feature turned on so that users can comment on what they are liking if they so choose to.
Over 18 Facebook page - liking or commenting
If the page is a restricted page (over 18) then if a user comments on the post this is the activity that happens on the users wall: There is no photo or text pulled in. This is a known bug with Facebook.
Facebook Like button for content
If a like button is used for liking content rather than a Facebook page off your site, either the site itself or a blog post, this is what will appear regardless if a user comments on the Facebook post or not.
Facebook Recommend button
This does not subscribe the user to a Facebook page so they will not be getting any updates from the fan page to their wall. This is what is posted when a user recommends a Facebook page regardless if they comment or not.
Hopefully, this helps you decide how you want to use the Like Button or the recommend button off of your own site.
25 Apr
2011
Facebook new Send button
Facebook announced a new "Send" button today. The Send button will exist alongside the ‘Like’ button as a way to share things with just a particular facebook group. It will then post the image and text to the group rather than posting it to your wall. That way you are sharing it with people who care about that content rather than spamming your entire news feed with the info. You can also send an email/message to an individual friend by FB contact name or email address.
The Send button is Facebooks version of email to a friend.
See an example here: http://www.last.fm/music/Counting+Crows (under share this artist)
Send button code page:
The send button code will need to be implemented on the pages you want to use it on, It does not get turned on automatically as of today.
25 Apr
2011
On Saturday the new Season of Doctor Who started. During the show they not only ran a hash tag at the bottom of the screen #DoctorWho for people to tweet about the show and follow along, but they also ran a promote for the shows tumblr blog. http://doctorwho.tumblr.com/
Being the Doctor Who of Tumblr
Why I point out this official tumblr for the show is because they "Get" the essence of tumblr.
- They have call outs to their other locations across the web (Twitter, Facebook,YouTube)
- They have the hash tags listed they want fans to use.
- They are not only tumbling (reblogging) their own content but also tumbling other users (and calling them out as the creator of the content), which calls attention to other fans and makes them want to generate content in the hopes that it will be picked up on the official site.
- They highlight bits of articles about the show - but point back to the original article. They do it in a way that isn't a review http://doctorwho.tumblr.com/post/4932542017/silence-in-the-tardis-season-6-ea... it's telling me, as a fan something I may not have seen and would want to reblog and share with my followers. Also, the entire blog isn't just a repository of articles about the show.
- Each post is a photo, video, text or some artwork related to the show.
- It allows users to Love or reblog each post. It shows me on the individual posts who has reblogged or loved each post and I can go to that user and see how much of a Doctor Who fan they are and follow them if I want to.
- It tells me how many people have reblogged or loved the post.
- Each post has a tag associated with it (or several) and I can see the blog based on the type of tag that is used. Example: tagged Season 5 http://doctorwho.tumblr.com/tagged/series_5
- There's a nice call to action to their other show hashtag call out - http://timemachinetales.com/ which has screenshots & text of people's tweets with the hashtag #ifihadatimemachine I love that this is a separate tumblr blog. That even has twitter feed of people using the hash tag.
- You can tell from the archive that they started a month ago - http://doctorwho.tumblr.com/archive and put some love into their posts. Even their official sounding post sounds officially fun! http://doctorwho.tumblr.com/post/4867989947/geronimo-hello-everyone-just-in-case-youre
This tumblr blog to me is the very essence of what an OFFCIAL tumblr blog should be for a movie or tv show. It's to market a show but it doesn't feel like I'm being marketed to. It's sharing content about the show from across the web in one central place that users can also easily share themselves and WANT to share. It feels very much like a fan blog, but it's an official blog and it makes me feel like whomever is running the blog is having a lot of fun doing it and enjoys the show as much as the fans do.
20 Apr
2011
Social Media news of the week
It's a short week... so here are some highlights in social media this week...
Twitter
A look at Coachella and Wrigley’s new Twitter Campaign
Twitter deals with noisy users by hiding tweets
Testing on a small number of users
Facebook
Facebook Studio launched - Really amazing - you should peruse through it!
- A sortable gallery by most recently uploaded campaigns; most liked campaigns; most shared campaigns; region and language; what friends are saying
- A spotlight section highlighting the very best work submitted to Facebook Studio. All work promoted to the Spotlight is eligible for a FacebookStudio award.
- A learning lab to understand the latest and greatest tools marketers can use to build their brands
- An agency directory to filter campaigns by agency and brand
Ad.ly Removed From Facebook for Monetizing the News Feed Through Paid Page Update Endorsements
The 5 Golden Facebook Engagement Metrics
A study of Fan engagement on Facebook pages (Audi wins)
From Inside Facebook - 2 campaigns they called out:
Virgin America’s Terminal 2 Takeover Leaderboard
Goal: Network Exposure, Engagement, Product Purchase
Core Mechanic: A Facebook or Foursquare check-in leaderboard, Terminal 2 Takeover, at San Francisco International Airport’s Terminal 2.
Method: Essentially, the Context Optional app aggregates mobile check-ins on the T2 Takeover tab of Virgin America’s Facebook Page. The leaderboard launched on April 9 and so far there are 101 check-ins on the tab. Users can check-in at several spots around Terminal 2 to win points, move up on the leaderboard and receive badges such as: Ground Crew, Flight Crew, Navigator, Co-Pilot and Captain.
Impact: So far the check-ins number 101; the Page’s total Likes passed 90,000.
DreamWorks Animation’s “Kung Fu Panda 2” Fan Parade
Goal: Engagement, Network Exposure, Product Purchase, Page Growth
Core Mechanic: A Facebook Connect application that pulls a users’ photo and allows them to select an avatar in keeping with the “Kung Fu Panda 2” movie to participate in the “parade” to celebrate the movie’s May 26 release.
Method: The Connect application for “The Awesomest Parade Ever” pulls the users’ photo, but also the photos of that user’s friends. When the user’s avatar starts the “parade” with other “Kung Fu Panda 2,” their avatar leads and eventually avatars with the profile photos of a user’s friends begin the parade as well. When a user spots a friend they want to bring into the app, they can click on their avatar and publish a “snapshot” to their friend’s Wall, as though they were in a real parade.
Impact: Overall this is a strong, innovative, intuitive viral mechanic in keeping with the theme of the “Kung Fu Panda 2” movie.
Check In
How media check-in apps will change the way we watch TV (really good article)
Tag a TV Ad, Get a Free Pepsi
“The basic concept is to find the Pepsi MAX commercial, tag it and select a store,” IntoNow founder and CEO Adam Cahan explains.
"IntoNow has roughly 600,000 users and typically sees 25,000 to 35,000 tags per day. "
Groupon Acquires Whrrl creator Pelago (Whrrl won't exist after April 30th) I can't wait to see what they do with the Whrrl backend!
Whrrl was one of the very first geolocation apps.
2011: The Year the Check-in Died
Foursquare Takes a Crack at Color With Shared Photos
Mercedes' 1st Gear on Foursquare: $1,000 Check-Ins [Video]
How social media can help sell cars at Mercedes' 300-plus dealerships
Other
Color to partner with Fox for Water For Elephants premiere event
Amazon Partnering With OverDrive To Bring Kindle Library Lending To 11,000 Libraries Across The US
Apple's tracking your iphone. Now what? (creepy)
Your media forecast: Cloudy with a chance of streaming
Musician launches first location-based treasure hunt campaign with Geocaching
CyberTots: Pre-teens Drive iPad Purchases, Join Social Networks
Skynet is live - everything is fine
And if audio is more your speed….
TNW’s Daily Dose – 24 hours of tech news in 5 minutes for Wednesday
1 Mar
2011
Oscar numbers from GetGlue. (GetGlue let's you check into TV shows, books, movies, music or other everyday things. Users can also be rewarded by earning "Stickers" by checking into eligible properties, they can also share their checkin's with their social graph.)
http://blog.adaptiveblue.com/?p=6385
GetGlue Oscar numbers
http://blog.adaptiveblue.com/?p=6385
Ann Glenn
I have a passion for social media and I love share my knowledge with others. I work at Sony Pictures Imageworks Interactive. This is my personal space.
http://urlgrl.com
